5 website designing rules you must know

5 Website Designing Rules You Must Know

It is the very first rule that is essential. It seems obvious to some, yet it is too often overlooked. The definition of the objectives as well as a perfect knowledge of the commercial targets precedes all that is architecture and design. You must therefore know why you are creating this website and what target is it for. This forms the basis of the design of a website.

You must remember that your preferences are not necessarily those of future visitors and this aspect must therefore be taken into account. So you know your visitors and their problems in order to adopt a foolproof strategy.

 

Set your goals on the web

It is the very first rule that is essential. It seems obvious to some, yet it is too often overlooked. The definition of the objectives as well as a perfect knowledge of the commercial targets precedes all that is architecture and design. You must therefore know why you are creating this website and what target is it for. This forms the basis of the design of a website.

You must remember that your preferences are not necessarily those of future visitors and this aspect must therefore be taken into account. So you know your visitors and their problems in order to adopt a foolproof strategy.

The first step is to determine your target, that is to say your personas. Through this, you will be able to have a great insight into their needs as well as their concerns. On this basis, you can guide the design of your website. The latter must be able to convince Internet users to call on you. Several means allow you to segment your target. You have to ask yourself who are they, what are their concerns, what are they looking for on the internet? Where are they from? Etc. Having a good knowledge of the target will allow the design of a website with an adapted design.

Ergonomics and design, essential when designing a website

Ergonomics is also an essential rule in the design of the website. It is the ergonomics that makes it possible to attract the attention of Internet users, to retain them on the website and to lead them to perform the desired action. It includes several elements to take into account:

Readability

The text of the website should be very readable and this aspect should not be overlooked. There are some sites that offer, for example, content in yellow script on a gray background. Black writing on a white background should be preferred because it is the most readable text which does not risk tiring the eyes. In all cases, it is important to ensure that the contrast is high with the background. Font size should be comfortable and small print should be avoided.

Text structure

Use page titles and subheadings to segment the content of the website. This optimizes the layout and encourages reading. Information can be classified into chapters so that Internet users can easily choose what they want to read. A good structure helps guide visitors.

Simple pages and menus

The architecture of the site must be simple because Internet users do not have the time to waste seconds understanding the architecture of a site. Everything that is menus and main chapters should be placed at the top of the page. Chapters as well as subtitles can be placed on the left of the page. Advertisements as well as referrals can be upgraded on the right side of the page. The footer can accommodate references and sources.

Fast and light display

It is important to know that Internet users do not have time to wait for a page to load. Usually when a site takes a long time to load, they immediately cancel the request and go to another website. For a quick and light display of your site, it must be light and that its size does not exceed 100 KB. A site that takes time to load can see its referencing totally penalized.

The images should not be very heavy as well as the logo image. As for the logo that will be put in the website, you can avail the fast logo design service. This platform offers an adapted logo with an optimal size.

Mobile accessibility

It is true that accessing the website via a computer is important, but the mobile aspect should also not be neglected. You need to make your website mobile friendly otherwise you risk missing out on a large number of visitors who are potential customers. The mobile is nowadays very used by Internet users because the smartphone accompanies them everywhere and it constitutes the fastest tool to access the Internet.

It is essential that your site is responsive design so that it can be displayed correctly on a smartphone, tablet and computer. It must therefore be able to adapt to the definition of different digital devices. In 2016, the search engine launched mobile-first-indexing. The latter allows to obtain a better referencing according to the responsive design of the website. Thus a site that displays perfectly on a website, a smartphone and a tablet will be better referenced than a site that only displays correctly on a computer.

To better make your site mobile-friendly, you must start by reducing the loading time of the website. The site must be displayed quickly and to do this, the weight of the images must not be too heavy. The size of the texts must be reduced and the titles must be increased in order to show the essential to the Internet user who connects from his tablet or smartphone. The size of the buttons should be adjusted and the form fields should be reduced. It should be taken into account that mobile screens are smaller than those of computers.

You have the possibility to take a test on Mobile-friendly Google’s test to see if the site works correctly on tablets and mobiles.

Quick access to information

The information should be easily accessible on your website. Regardless of the profile of your website visitor, everyone should be able to quickly and easily find the information they are looking for.

You should avoid promoting a product or service that customers will not find on the site. It is certainly important to promote your site, but you also have to be reliable. Advertising must be in perfect harmony with your services or products.

There are sites that promote products that don’t exist on their page and that they don’t even sell. Some sites do this to get a good ranking on products similar to theirs, however this does not give a good image of the site. Indeed the next time, Internet users will no longer trust the site and will no longer trust its advertisements. Worse yet, they may not visit the site anymore. The level of access to information must be at the top in order to ensure user satisfaction.

Another concern to avoid is that the product is available on the website but that Internet users have difficulty finding it. The product exists and is on the site, but the visitor does not know where exactly. This goes into the ergonomics of the website which has not been well conceptualized.

As high as the number of products is on your website, it is indeed possible to make it easier for visitors to search. The best-known or most-selling products may be at the hospitality level. It is also important to remember to categorize the different products for easy research. Not categorizing products makes it difficult to find information.

Natural referencing of your site’s content

The web design of your website should facilitate its referencing. Natural referencing or SEO is the key to website success. This is what allows the website to gain visibility and prospects.

With paid search on Adwords, Facebook Ads and others, you can very quickly attract visitors and turn them into customers. As for natural referencing, it allows a regular investment which ensures a progressive traffic on the medium term and the long term. You must ensure that your website complies with the constraints and standards required to obtain a good ranking on the Google search engine. There are several ways you can have a solid Link building and content marketing strategy.

Mobile-friendly is one of the solutions to ensure efficient responsive design for your website. The more a site has a good responsive design, the more Internet users will be delighted to navigate and visit the pages. On the other hand, when the responsive design is absent, the site will not generate quality traffic.

Local search is also a criterion that can help optimize SEO. In general, Internet users are looking for services or products that are close to their geographic location. Your website must therefore provide all the information about your location, your phone number and your email. GoogleMyBusiness is a site for local business referencing.

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