If a website doesn’t appear on the first page of search engines like Google, Yahoo, or Bing, potential customers won’t know it exists. It will not bring all its digital marketing potential. To get the best SEO optimization possible, it is best to be accompanied by a SEO consultant .
Before choosing an SEO agency, or an SEO consultant , 4 questions should systematically be addressed.
Question 1: what are your SEO goals on Google
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SEO consultants can offer you sometimes very different services:
- from a single SEO audit to continuous support,
- from the implementation of a complete digital strategy to the unique cleaning of toxic backlinks,
- from the creation of Google Adwords campaigns to the management of e-reputation …
The work done can be very different from one professional SEO to another. It can stick to a specific aspect of SEO or extend its services to a set of inbound marketing techniques.
So it is important to know what you really need. Start by determining your big goals. What do you want ?
- Strengthen the positioning of a website (ranking)
- Improve the conversion rate of visitors from Google
- Have an exhaustive indexing of your website
- Obtain more qualified contacts …
Once you know exactly what you need, make sure your goals are measurable . You will better judge the future success of the mission.
Question 2: who will best support your SEO?
Start by consulting your network. Social media is a potential source of qualified suppliers. I am thinking of Linkedin and Facebook. On Linkedin, you will find the profiles sought, the freelance SEO who has the required consultant experience.
Ask for recommendations from acquaintances, friends, family. Check out web marketing blogs. Chat with a SEO expert (ideally several).
Most offer a free initial interview . This will create a qualified list of SEO consultants with whom you will get the best results.
Question 3: how much to invest to improve web referencing?
It is difficult to determine the cost of an SEO consultant or a web agency. It depends on many factors:
- Do you need one-off help or are you looking for a lasting relationship?
- Would you like to work with an international SEO agency or with a freelance SEO (freelance)?
- Are you targeting a large market or a niche market that can be more easily reached?
You shouldn’t think of SEO as a cost. Its return on investment is generally much higher than predictions.
According to a study conducted by Le Journal du Net , the average daily rate charged by consultants is € 587. But that’s just an average cost. It can be divided by more than 2 for a beginner or multiplied by 4 for some senior consultants.
Question 4: what risk can you take?
Avoid bringing in a consultant who is trying to sell you things that they cannot guarantee. If he promises you that you’ll be # 1 on Google’s natural results, you can run away. No one can guarantee that. If they do, it is difficult to find them credible.
Also avoid the one that promises you a SEO strategy that will bring you instant results. If you are promised dazzling results by simply correcting your meta tags and without getting any backlink (inbound links), that’s a bad sign.
Your Google SEO, is it so important?
Is your organic SEO essential for your business? The goal of your site is to grow your business? If you aren’t found in the top search engine results, you risk missing out on your goals.
If you want to go further, contact me. We will be able to carry out a brief SEO audit, analyze your netlinking … detect leads to significantly improve the visibility of a site.
PS: The job of consultant-web SEO cannot be improvised. Besides having dedicated SEO training, make sure that your expertise is validated in practice.